On “Having Time To Blog”
I met with someone yesterday who said to me that he didn’t have any time to blog. Moments later, he told me what was happening on “Ice Loves Coco.” Earlier in the day, a woman explained that she didn’t really have the time for another social network, and then she explained how she volunteers for six different organizations in her town for various purposes.
-Chris Brogan, Haven’t Had Time To Blog
When I’m working with a company who wants to expand into the digital sphere, I nearly always hear, “A blog sounds like a good idea, but I just don’t know if I’ll have time.”
Of course you don’t have time! I don’t have time, either. My business partner – she also doesn’t have time to blog. No one has time to blog. So how are you supposed to grow your business through social media if you don’t have time to blog? Simple: You make time to blog. Just like you make time for accounting, just like you make time for traditional marketing, just like you make time for sales.
This is a new field for most businesses, so it’s understandable that there’s some natural resistance… But if you want your little corner of the multi-billion dollar, digital marketplace, you have to choose to obtain it.