Busier & Busier…

October 29th, 2011 Lindsay Posted in Life of Lindsay | 1 Comment »

I seem to be moving 500mph lately! I can’t hardly keep up with myself.

I’ve been doing some very cool stuff, though. Learning a lot, experimenting with blogging strategies, digging for treasure (!), joining & building communities… Amazing things!

Blogging

Video Star. I signed up with Spreecast through a Klout perk (despite my score taking a suicidal plunge over the last couple weeks… yikes!). The platform seems very interesting, and I can’t tell you the number of times I’ve wished for a multi-user, livestreaming, video broadcasting service! It’s pretty unattractive, aesthetically, but the functionality seems to be there, so here’s hoping a makeover is in their near future!

Editorial Calendars. They are your master, God, and ecosystem. Abide!

Tumblr. I’ve started to revamp the sites’ Tumblr starting with Broke & Beautiful, our budget fashion blog. We created a budget fashion tumblr called “Live Broke & Beautiful!” which has a tiny double meaning, and a tiny independent brand from the main blog. I’m experimenting! I’m curious as to whether or not an “accompaniment” Tumblr blog (one that is meant to promote and compliment your main blog) is more effective with connecting with audiences if it has a) slightly different branding and b) the ability to follow back its followers (as opposed to being a secondary blog/shared blog). I’m also trying to figure out the most effective way to tag Tumblr posts, and which tags are checked more frequently than others.

You Have A Camera! I have the hardest time posting my photos to this life stream! I always forget. It doesn’t help that my Virgin Mobile Samsung phone is about as reliable as a empty toilet paper roll. I must do better!

Policies. After a string of unbelievably horrible events in terms of monetization, partnerships and collaborations in blogging, we’re revisiting and revising our policies when it comes do working with brands and agencies. I’d really love to open a dialogue on the topic! Perhaps on Google+?

Design

Dieline. This is definitely my new favorite blog. I love their student features, and packaging! An endless source of design inspiration.

Adventures

Island Time. I’m currently on an adventure, actually! I’ve come up to the islands off the northwest coast of Washington to decompress from an unbelievably stressful couple of weeks, and I’ll be here for 9 days!

Junkers. My mom is what I call a “flipper.” She hunts down amazing, sometimes-antiques (everything from furniture to wine glasses), cleans them up, and resells them in her store, just north of Seattle. Recently, she told me that I was her good luck charm when it came to foragine through old “junk,” so we’ve been on a few adventures together! Her latest & greatest find was an old, leather-handled trunk from 1890 with all of the original interiors – gorgeous! It’s kind of addicting, this stuff…

What have you been up to lately?

Cross-posted to the Lifestream!

Tags: , , , ,


StyleMint & Video Promotions

October 25th, 2011 Lindsay Posted in Social Media | No Comments »

I’ve know that video was becoming more and more prominent in social media for the last several months – it’s undeniable! In the fashion blogging realm, what started as shopping haul iSight captures on YouTube has blossomed into full on, studio-processed shows - many of which are weekly episodes, and some have even been syndicated, or accepted to major networks.

It’s been a while, though, since I’ve been truly impressed by a video social media promotion. It wasn’t until I saw this concept from t-shirt club, StyleMint, that I really got excited about the abilities of video:

They’ve utilized the privacy settings on YouTube to allow for a “Choose Your Own Adventure” style video that asks questions about the brand and trivia regarding their first year in business. Granted, the high-profile celebrities in the video add a bit of sparkle for most viewers in their target demographic.
Top points of this promotional concept:

  • Engaging to viewers. So much so that it required interaction! Physical interaction.
  • Encouraged viewers to purchase by offering a discount.
  • Limited the availability of the discount offered by creating a game, initiating the idea that the discount is exclusive.
  • A sense of humor in the fashion world is a rare butterfly. Their campiness makes it extra relatable and unusual.

Not to mention the coffee light sabers. And South Park masks.

Have you seen any really captivating video promotions?
Have you utilized video to promote your business? I’d love to see it.

Tags: , , , ,


On “Having Time To Blog”

October 18th, 2011 Lindsay Posted in Social Media | 3 Comments »

I met with someone yesterday who said to me that he didn’t have any time to blog. Moments later, he told me what was happening on “Ice Loves Coco.” Earlier in the day, a woman explained that she didn’t really have the time for another social network, and then she explained how she volunteers for six different organizations in her town for various purposes.

-Chris Brogan, Haven’t Had Time To Blog

When I’m working with a company who wants to expand into the digital sphere, I nearly always hear, “A blog sounds like a good idea, but I just don’t know if I’ll have time.”

Of course you don’t have time! I don’t have time, either. My business partner – she also doesn’t have time to blog. No one has time to blog. So how are you supposed to grow your business through social media if you don’t have time to blog? Simple: You make time to blog. Just like you make time for accounting, just like you make time for traditional marketing, just like you make time for sales.

This is a new field for most businesses, so it’s understandable that there’s some natural resistance… But if you want your little corner of the multi-billion dollar, digital marketplace, you have to choose to obtain it.

Tags: , , ,


Dream Theme Fixes: How To Create a Page Template in WordPress

August 15th, 2011 Lindsay Posted in Wordpress Tips | 2 Comments »

Part of the beauty in using WordPress to create your branded website is the limitless customization. You have the ability to pick your own themes, vibe, fonts (more on that later), express yourself and personify your brand to your heart’s content.

Every once in a while, though, even your Dream Theme slips up. Your Dream Theme is, as I’m sure you’ve experienced, that WordPress theme that is so beautiful and so perfect, it’s exactly what you’re looking for. (Do you see why Dream Theme demands italics now?) You’re lusting hard over your theme, and how perfectly it mixes with all of your ideas until… Oh no. There’s a problem. It might be a font, it might be a page, it might be your sidebar falling to the laws of internet gravity (you know, when it randomly decides to hang out below all your content? You know what I’m talking about).

Dream Theme Fixes to the rescue.

Today, we’re talking about wordpress pages and their magic powers. Namely: how to whip them into submission.

Many people don’t know about WordPress Page Templates. Some Dream Themes come with them, but the vast majority of WordPress themes (especially free WordPress themes) have only one style of page for you to play with. In most cases, it’s totally fine! But when you have an idea for a fantastic page with amazing info, and this beautiful image… but, but – it’s not big enough! The damn sidebar is in the way, and I hate it when the title shows like that…

Shed no tears, my child. Allow me to help you create the most badass page template ever.

Wait wait…! You may be sitting there, excited to learn something awesome, but have a small question:

What the hell is a WordPress Page Template?

Oh. Right. That would be important, wouldn’t it? A Page Template is a file that allows you to change the way your pages look in your WordPress theme! That’s right, you’ll officially be a Coder after this tutorial. By making a Page Template, you can totally customize the look and feel of your pages, making your site into exactly what you want by tweaking just a few lines of code!

How To Create Page Templates in WordPress

1. First, let’s find your theme’s current page template.

You can grab it from the folder you received when you downloaded your theme, or you can grab it off your website by downloading it through your FTP program. Either way, it’s bound to be in this area: wp-content/themes/[your theme!]/page.php

So, open that sucker up in a web-editing program like Frontpage or Dreamweaver – even Notepad or TextEdit will work.

Important: As soon as you open that file – before you even touch a key! – Save As a new file – I suggest “Page – Bitchin.php,” “Wicked Page.php” or something similar.

After you’ve “Save As”d your new page, at the very top of your new template page, add this bit:

<?php
/*
Template Name: Wacked
*/
?>

Of course, you can call it whatever you want. This is how WordPress knows what to call this file, and where to put it. I named mine “Wacked” because I fully plan to wack the sidebar. That pesky thing is always in the way of my beautiful, wide content.

Now, to make your life easier, upload that file to your theme folder (where you found page.php). Once it’s up, you’ll be able to go to the Theme Editor (under “Appearance” in the WordPress Dashboard) and see your new page! You can edit directly from there.

2. Next, figure out what you want! 

Be high-maintenance and decide exactly what you’re going for. Here are some ideas:

  • Do you want a wider page, without a sidebar?
  • Do you want to get rid of the title at the top of the page?
  • Do you want to add a different sidebar? (Ooh, you be fancy! If that’s the case, you might want to contact me directly for specific help!)
  • Do you want to add an image before the content?

Well, have a looksy at this sample page template, and identify the area you want to change.

Click to embiggen!

Now that you’ve picked your poison, let’s get you squared away!

A. You want to get rid of the title on your new page template.

This is absolutely the easiest task. See where it says:

<?php the_title(); ?>

…in your new page template? Yeah, that – delete it. That’s right. Just delete it. That will stop the page from “calling” (or “displaying”) your page title!

B. Get rid of that sidebar! This is super common. Sometimes, your pages don’t need a sidebar. About pages, Contact pages, etc… They don’t need to see who recently commented on your post about your favorite puppies! Here’s how to remove your sidebar (difficulty: average to moderate):

Step One: Literally remove the sidebar. Go to your page template, and seek out this bit of code:

<?php get_sidebar(); ?>

That’s (obviously?) the piece of code that calls the sidebar data, so it shows up on your pages. Getting rid of it means that your page won’t bother looking for that sidebar data, leaving you with wiiide open spaaacess…

But we’re not done! That action will get rid of your sidebar, but your poor content is still all smushed over, leaving a sidebar-sized gap on the side of your page! Now we need to get hardcore, and create a no-sidebar-friendly CSS rule that will give you all the space your little heart desires.

You’ll need to figure out which “tag” (or div tag) in your template tells your content how wide it can be. This tag varies from theme to theme – sometimes it’s “content,” sometimes it’s “entry content” (that’s what mine is!)… It can be anything! You’ll usually find the tag right above this VERY important code:

<?php if (have_posts()) : ?>
<?php while (have_posts()) : the_post(); ?>

(That’s the code that calls your page content. It says, “Hey, page!! Come here and set your stuff down here.”) The div tag that comes before it might look like this:

<div id="entry_content">

(That’s the code that tells the above code what to do. It’s like the spouse or partner that says. “Okay, you can put your stuff here, Page, but you can only have this much room, and you have to stay this far away from the sidebar and the header, and you have to make your text look like this. You can stay here, but you have to follow my rules!”)

Okay, enough personifying code, back to the important stuff. The div tag (for my website, could be different for yours!) is “entry_content” – remember that, it’s very important!

Now head to your Theme Editor (under “Appearance” in WordPress) and check out your stylesheet (usually style.css). Take that div tag we just found and look for it in the stylesheet. It will probably look a little like this:

#entry_content {
width: 480px;
margin: 0 2.5em 0 5.5em;
float: left;
display: inline;
}
#entry_content h3 {
font-size: 24pt;
line-height: 60pt;
color: #333333;
margin-top:-20px;
}

#entry_content h1 {
padding-top: 20px;
}

Look at all those rules. What an uptight tag! Anyway, see that “width” information? That’s what tells your page how wide it gets to be. We want to copy that and make our own rules about width. Highlight and copy everything that contains “entry_content” (or whatever your div tag is) and paste it right below! Now, add a “2″ or something extra (numbers are easiest) to differentiate the two. It should now look like this:

#entry_content2 {
width: 480px;
margin: 0 2.5em 0 5.5em;
float: left;
display: inline;
}

You’ve created a new div tag! Now we can change the width to what we want, and save the file. The width I have to work with is 800px (that’s the full width of my content area on my website!), so my new div tag CSS looks like this:

#entry_content2 {
width: 800px;
margin: 0 2.5em 0 5.5em;
float: left;
display: inline;
}
#entry_content2 h3 {
font-size: 24pt;
line-height: 60pt;
color: #333333;
margin-top:-20px;
}

#entry_content2 h1 {
padding-top: 20px;
}

All I did was add a little “2″ to each #entry_content. Okay, remember that page template? Remember the CSS you copied and pasted? Let’s go back there! We want to replace the div tag we found in there with our new one, so we can apply our new rules to our fancy, wider page. Find your div tag and enter in the new id that you just created (mine was “entry_content2″) so that your code reflects your new creation. Mine looks like this:

<div id="entry_content2">

Now, when the code looks to the stylesheet for the rules of the page, it will know that it can be beautiful and wide now! Save everything and look at the beauty you’ve created! Since we still have the original “entry_content” div tags, too, we’re not messing up any other page formats with our new code. Voila!

Now, Make It Rain

…Well, put your new page template into action, anyway! Either create a new page, or get into one of your existing pages that you want to use with your new page template. On the right-hand side, just below the “Publish” widget, you should see a drop menu with “Template” above it… Aw, here, just look at this image:

Take a peek at the options, and sigh with relief as you see your shiny, new page template! Select, save, and savor your magnificent hard work.

Want to see how mine turned out?

This is an About page with my default page template.

This is the same page with my shiny, new, Wacked page template!

Is there something you’d like to see a tutorial on? Does WordPress befuddle and confuse you at times? Shoot me an e-mail and let me help you!

Tags: , , , , ,


Day Off

July 7th, 2011 Lindsay Posted in Life of Lindsay | 1 Comment »

Usually, one day per week gets reserved for Girls’ Day, where my mother (design maven) and my sister (Seattle photographer) get together, talk too much, and ignore street signs while walking around our neighborhood of Queen Anne.

Girls Day starts in my living room!

This week, our target was set on a new French luxury bakery boutique called Cafe de Lion.

Named after the owner’s son (who likes to think he runs the place), Cafe de Lion is definitely one of the most aesthetically beautiful shops I’ve ever been inside of. We sat at their 5-seat bar that faces a bevy of coffee preparation equipment. We’re not talking about  couple espresso machines and a pot of drip coffee, though… We’re talking about coffee. making. equipment.

One of Cafe de Lion’s methods is called the Vacuum Method. It was fascinating to watch! There is a round jar filled with water over a Bunsen burner (yes – like the type you used in high school chemistry!) with an overturned cylinder inside of it, which contains about 1/2 cup of coffee grounds. The lower bowl is heated with the burner and begins to funnel into the upper cylinder, brewing the coffee. About halfway through the process, the barista will put a stirring device into the brewing coffee to mix it around – and it looks hot! Then, the burner is removed, and the lack of heat causes the coffee to flow back down to the lower chamber, creating the most wonderful, mild, nutty coffee – so delicious! It was barely acidic at all. & what a process to observe! I felt like I was in a mad scientist’s kitchen.

How cool is this, seriously?

My mom, of course, fell in love with the refinished, antique chair in the back of the cafe. It was gorgeous and vibrant, just like her! I bet she wishes it was in her interior design shop! I’d buy it in a split second…

Of course, coffee is delicious, but it’s not the real reason we spent a portion of our day at Cafe de Lion… The real reason: pastries, of course. Every day, the pastry chef (half of a the married team of owners) creates a new, amazing delicacy and presents it to their customers. Sometimes, it’s an experiment, sometimes, it’s an old favorite… But they’re always gorgeous. Today’s catch was a Caraibe and a Phyllo.

Caraibe from Cafe de Lion on Queen Anne

I only had one bite because it was so intense, but this was an orange-chocolate-maybehazelnut confection that was amazing! Really awesome texture, really awesome chocolate (really awesome plating).

Apricot Phyllo from Cafe de Lion in Queen Anne

This. Was. Amazing. I had one full bite, then ate the broken “chips” of pastry along with the amazing coffee from the vacuum brewer. Everything was so wonderful, but this pastry was my favorite. “Filled with fruit” is a bit misleading, as the sweetness is pretty intense. The almond pastry the “fruit” was wrapped in, though, was so light, and made a great contrast to the serious-face filling.

Now if only we could find a way to do this every day…

Tags: , , , , ,


Doggleganger

June 11th, 2011 Lindsay Posted in Things I Like | No Comments »

Sally introduced me to Doggleganger, and I am hooked. This space-age themed website takes a photo of you, and matches it up with a puppy (sadly, in New Zealand) that needs a home! Despite the fact that I went through the process about 12 times, I finally approved the screencap wherein I was matched up with this adorable mix puppy. Wouldn’t he look cute on my arm? Wouldn’t I look cute on his?

Find your Doggleganger!

Tags: ,


Varitalk Site Redesign

April 13th, 2011 Lindsay Posted in Design, Wordpress | No Comments »

Several months ago, I was consulted regarding the redesign of Varitalk – a major marketing agency based in Chicago, IL.

This project was half design, half implementation. They had consulted a blog designer beforehand, and had asked me if I would recreate the designer’s vision in WordPress form. This was a new experience for me, as I usually have my hands in the design of the blog, as well as the implementation, but nevertheless I welcomed the challenge.

This was a really fun job because the clients knew exactly what they wanted, and gave me the freedom to just put my head down and run with it. While I got a few creative solutions in here and there (mostly by implementing functional plugins and personalizing the blog area), their site was not only engaging, but representative of Varitalk’s personality and extremely hardworking, brilliant, creative team.

The Blog

The team at Varitalk was really interested in the idea of a team blog that all members could contribute their own flavor to. I took that opportunity to design some custom post images that populated based on the author of the post.

The team at Varitalk is not only hyper-talented, but they’re young and fun – their author icons reflected their individual personalities without any extra work on their end.

Within their blogs, they had gorgeous quote blocks, effective header hierarchies and they favored Helvetica as their main font, making their posts super legible and sleek.

The Goods

The Projects and About page of Varitalk’s website were the bread & butter of the site. They have a lengthy list of impressive projects and clients, so organization was of utmost priority. We wanted to steer clear of a super-buttoned-up look, though, given the company’s creative force.

The crew wanted to use their personality snapshots to divulge their individual expertise on the About page. Each team member got a paragraph to talk about themselves and introduce their unique skill set to potential clients.

With a Twitter and FB floating button on every page, the impressive project list was easily shared. They’ve creted hilarious (& scary!) marketing campaigns for the promotion of films like V for Vendetta, the SAW series, and Snakes On A Plane! (The Snakes On A Plane one was absolutely my favorite – they created a program that let you call your friends and leave a message from Samuel L. Jackson!)

Headers

If you couldn’t tell, injecting the personality of the young company was a main priority in the redesign. To help show the different sides and creative style of the team, we added a different header for each page, allowing potential clients to get a glimpse into the style and work style of the Varitalk team.

They sent me a few photos they felt expressed their work ethic and style. I edited them a bit, made them pop, and inserted them into each page.

My personal favorite is the headphone shot with the notes behind it. Kat, an employee, has some of the best handwriting I’ve ever seen!

Backend

The functionality of this site is not otnly vast, but customizable. The bloggers can easily change their photo simply by uploading a new image with their first name as the title to a folder on their server. The social network share buttons are ever-present and require zero maintenance. The rotating headers are fixed, and can be altered at any time just by uploading a new image!

Because I wasn’t able to work on the company’s server, some of the functionality opportunities were limited. I would love to get my hands on their SEO, sharing and interactivity options!

Varitalk has since modified the original design to fit their needs, but they were an absolute blast to design for – keep your ears open, because Varitalk is definitely on its way to being a major played in marketing technology!

Tags: , ,


Clever, Clever

March 7th, 2011 Lindsay Posted in Design | No Comments »

I just caught a glimpse of this custom logo by Ryan Russell:

Appropriately titled, “Snooty Peacock.”

I LOVE seeing clever illustrations still being used as logos.

Tags: ,


Vanity

March 5th, 2011 Lindsay Posted in Photos | 2 Comments »

Last month, I got the ultimate luxury of being photographed by Cleary O’Farrell, in-demand Seattle photographer.

We went to the Georgetown neighborhood (one of my favorites), just south of Seattle, where it’s a mix of ghost town, European town center, and post-apocalyptic ruin.

I loved shooting with Cleary! She was awesome at direction, and despite her tiny stature, she can move pretty damn fast with two gigantic SLR cameras and a backpack full of lenses… in boots, no less! We walked all over finding cool spots to shoot in. She fell in love with this bright blue wall!

We’re dreaming up another shoot for the near future – I’m excited! You should all peek at Cleary’s work on her site – she’s got a killer blog, too!

Tags: , , , ,


Shots: Feburary 4 – February 11

February 11th, 2011 Lindsay Posted in Photos | No Comments »


Yeah, that’s right. I have a life off the internet, and I do things! I have photographic evidence, even. Are you impressed yet?

Juice!

Yes, I am officially on the juice train. Whim (boyfriend) and I received a Jack Lelanne Power Juicer Pro over the holidays and, as of about three weeks ago, we started using it!

I love how it looks like rainbow sherbet. I believe this was a kale, pear, apple, lemon, and celery mix! (Sounds gross, tastes amazing.) Stay tuned for more on that.


My Day as a GlamourPuss

I was lucky enough to be photographed by non other than Cleary O’Farrell – a swiftly rising Seattle architectural, food, and well… Everything Else photographer! She is hugely inspirational – and even schooled me on how to use my own camera! I’m so excited to see (& post!) the rest.


Studio Visits

I got to visit the studio and home of an independent designer yesterday – so fun! Sooooo much jewelry, holy cow. She re-purposes vintage jewelry and trinkets and makes them super modern and gorgeous! I will be featuring them on AA next week.


Late Night Haunts

The culture of 24-hour diners is dying. We can no longer be surrounded by chain smokers and misfits, thank you Smoking Ban. But I get excited whenever I spot a new place who does things a little differently. Night Kitchen is open from 6pm-9am, and has a full bar, full espresso menu (delicious!), and readily serves up Beecher’s cheese to everyone from late-night studying students to just-off-the-clock drag queens. Well, and me: an overly-excited blogger with big cameras who drinks too much coffee.


His-N-Hers

I go crazy for tea in the winter. I’m still a coffee monster, but at home, I drink tea like it’s going out of style. When we moved in to our Queen Anne apartment, Whim and I got personal mugs (yes, we are those people). Mine is covered in drawn vintage teapots and his is a matte black, chalkboard finish (chalk included!). I take liberties with the design. Also, Trader Joe’s tea is my new jam. I love their Jasmine Pearls (biodegradable tea bags!) and Whim had Cranberry Green Tea. Was delicious.

See you next week!

Tags: , , , ,